Art of the Opus
On a recent trip to Manhattan, I was thankfully able to eek out a few minutes of time for the Museum of Modern Art (MOMA). The wall of Monet water lilies was inspiring, of course, but what truly caught my eye might surprise you… There, heralding the row of abstract, chaotic Vasily Kandisky (1866-1944) works was a comment by the Russian born French artist that caused me to stand in contemplation. To the tourist that offered me some sticky notes and a pen, “Thank you!”
The wall read, “Kandinsky stressed the impact of color and its association with music, explaining that ‘color is a means of exerting direct influence upon the soul. Color is a keyboard. The eye is the hammer. The soul is the piano, with its many strings.’”
What struck a note with me (couldn’t help it!) was how inline this is with what I have always said–creating a durable brand, from concept, to look and feel, and to marketing and advertising messaging, requires the same kind of imagination that preparing gourmet foods, writing a best-selling manuscript, producing a piece art, and even litigating a case all necessitate. Ultimately, the end goals are focused on delivering the message or creating an experience for your intended recipient. Chefs, authors, artists, and lawyers all create a reality for their audience. So, here’s to your concertos, Mr. Kandinsky…
March 29th, 2009 at 4:10 pm
Well said!