Thought Leadership—The Burbank Group, LLC

FOR IMMEDIATE RELEASE 

The Burbank Group, LLC. Rebrands Georgetown University’s DC Alumni Club

September 28, 2008-Rockville, Maryland. The Burbank Group, LLC. a corporate branding specialist, led by President Karen M. Greenwald, was hired to reinvigorate the branding of Georgetown University’s DC-based flagship alumni club.

Located in the Washington, DC area, footsteps beyond Georgetown University, the DC Alumni Club is the largest of all of the University’s affiliates, the Club boasts a constituency of approximately 40,000-and this year, membership was made available to a larger array of the Georgetown community. The Club also commenced two new solutions for members: enterprise sponsorships, and a “members only” jobs board. The Burbank Group worked with the Club’s leadership, giving them strategic counsel, a new “look and feel,” and a stronger online presence (www.dchoyas.org).

“The DC Alumni Club needed a website that would appeal to alums of every age and could successfully encourage them to join, stay updated, and actively participate,” said Greenwald. “The Club now has its own brand identity and logo.  The newly launched flexible website focuses on the visitor’s experience by balancing contemporary aesthetics, with a considerable nod to Georgetown’s centuries-old tradition.” This is highlighted in elements such as photography taken by Events Chair, Sean Redmond, and sidebars whose contents change with each click on to a page. The Burbank Group, “…gave careful consideration to laying out the site so that something relevant was obvious for every age and interest. For the sake of utility, an interactive events calendar, sponsorship section, and jobs area have been added.”

Club President, Stephanie Ortbals-Tibbs remarked about changing their previous “best kept secret” status, “We had a higher quality product than we were letting on. Karen recognized this from the moment she began consulting with us, and suggested solutions that have transformed both our image and operations for the better. Our new web site design is ideal, offering a modern yet timeless design, user-friendly features for club members and volunteers, and top-quality architecture and programming. This is a site that serves us well now, and will be useful for years to come.

Meg Chambers, Associate Director, Market Development and Alumni Engagement, works with the Club and also commented about the new branding efforts, “We are thrilled with the outcome of the site. It meets the D.C. Alumni Club’s needs and is much more user friendly.” She added, “Working with Karen was a pleasure. She wanted the best possible outcome for the Club and wouldn’t settle for less.” Chambers commented that Greenwald’s, “…dedication and willingness to listen to our needs shows in the final product.”

Ortbals-Tibbs was so impressed with Greenwald’s product, that she offered her a leadership team position-namely, “Brand Consultant.” According to Ortbals-Tibbs, “Karen went above and beyond for us as a client: she has both keen attention to detail, and impressive long-term vision. Her level of communication and respect for the customer was amazing. It’s been a fantastic partnership.”

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ABOUT THE BURBANK GROUP, LLC.

Located in Rockville, MD, a D.C. suburb, The Burbank Group is a premier boutique branding shop. We work with domestic and international clients, offering fresh and imaginative services to define, strategize, and deliver your message. From award-winning creative content, brochures, websites, media work, and logo design to marketing counsel, and sophisticated flash movie creation and production, our persuasive, inventive solutions focus on your ultimate goals. From technology firms, educational institutions, and attorney clientele to the hospitality industry and everything in between, The Burbank Group helps clients get the attention they deserve.

For more information, visit: www.burbankgroup.net

ABOUT THE GEORGETOWN UNIVERSITY DC ALUMNI CLUB

Founded in 1880 at the request of then President Patrick Healy, SJ, the Alumni College establishes a constitution. In 1881, all alumni clubs and organizations are formally combined to form the Georgetown University Alumni Association. The DC Club is Georgetown University’s flagship alumni club, serving the needs of Washington, Maryland, and Virginia based graduates of the university system, faculty and staff of the Georgetown University, and parents and friends of alumni. The Club offers several types of memberships, a wide variety of activities, events, and networking opportunities.

For more information, visit: www.dchoyas.org

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