Articles

Title: Tricks to Finding Good Tech Support
Publication: The Washington Post

For a lot of people, the usual cure for computer problems is the "phone a friend" option: They call up tech-knowledgeable pals, describe what's not working and try to follow whatever advice they get. This approach is free, but it has the disadvantage of not always working.

Professional support options are available and often affordable. But it takes some work to find one, as I found out after a recent series of computing mishaps.

These companies are listed under Computer Services and Repair in the yellow pages, and at first they can all look alike. Each can send a technician to set up a network or troubleshoot software problems, usually at a minimum hourly fee that ranges from $65 to $120.

Ask the right questions, however, and you can uncover important differences...

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Title: In A Word
Publication: eNews

Quality branding requires more than interesting or colorful graphics. It is not something that can be fully accomplished with PowerPoint tools and pre-fabricated templates. In fact, computer programs alone cannot express credibility, professionalism, or leadership. Ultimately, without an underlying reason for the tagline below the logo or the swirl next to the corporate name, your look and feel is flat and most likely not memorable. What special ingredient is needed? Using the launch of Prosodie Interactive, I am going to discuss the process involved in successfully branding a company.

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Title: Message In A Flash
Publication: BizWatch Feature Article

Imagine that you are going for a job interview. You arrive and find yourself meeting with a nameless, faceless corporate type. Wearing a lucky suit and carrying an impressive resume, you wait for the questions to begin. Somehow, "my biggest weakness…" and "if I could change one thing about my work style…" replace pre-planned, expertly worded answers. After losing control over the flow of information, you leave exhausted, drained, but still hopeful.

Trades shows, like interviews, are a great medium to present your company's best self to numerous potential clients and partners. And just as in the former, strategy is crucial. To demonstrate, let's consider what Elcoteq Network Corporation did to drive customers to their booth at CTIA in Orlando.

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