Press Releases
FOR IMMEDIATE RELEASE
The Burbank Group, LLC. Takes Two International Creative
Awards
2007 Summit Creative Awards
April 23, 2007—Rockville, Maryland. The Burbank
Group, LLC. (www.burbankgroup.net) was awarded two
Silver statues in the 2007 Summit Creative Awards. This
is the second year The Burbank Group has participated,
and the second year it has been honored.
“I am gratified and inspired by this industry
recognition—it says that The Burbank Group’s work
product has made a mark. Winning in two different
categories demonstrates that building a quality brand
requires a solid, strategic concept behind the visual”
said Karen M. Greenwald, President of The Burbank Group.
In the category of B2B Service Logo/Trademark, The
Burbank Group’s winning entry was for their client, The
Kaizen Strategy Group (Kaizen). This entity creates
innovative and cutting-edge solutions for a wide-range
of international corporations. Ms. Greenwald worked with
Kaizen to create a culturally relevant brand identity.
“We approached Karen not only because of her work,
which we had seen previously, but more importantly
because of the process she has developed in getting
there. We spent many hours discussing with Karen our
company’s mission and objective—that of creating cutting
edge strategic solutions for innovative international
corporations while bridging the cultural, business, and
international boundaries—and she helped us conceptualize
not only the structure, but the shapes and forms and
colors that would portray our essence,” said CEO Ado
Machida.
The Burbank Group also received a Silver statue in
the category of Health/Medical Website for the Hirsch
Pediatrics site. According to Dr. Hirsch, “I knew that
in order to raise the standards of and redefine the
delivery of pediatric care, we would have to rethink
every aspect of traditional care delivery, including
online presence. We were impressed by Karen’s ability to
understand the unique philosophy and vision of Hirsch
Pediatrics and effectively communicate it— we feel that
Karen's ability to ‘think outside of the box’ was
critical to our success.”
The Summit Creative Awards recognizes and celebrates
the creative accomplishments of small and medium sized
advertising agencies and other creative groups with
annual billings of $25 million or less. Judges come from
the world’s top creative and communications agencies.
Over the last decade, the competition has established
itself as the foremost judge of creative excellence for
firms of this size.
According to Jocelyn Luciano, Executive Director for
the Summit Awards, “Winning a Summit Creative Award is a
significant accomplishment. The combination of our
excellent judges and the tough judging criteria ensures
that only deserving entries receive Summit recognition.”
The 2007 competition drew thousands of entries from
twenty-three countries. Winners were selected in
categories that include advertising, emerging media,
marketing materials, direct marketing, multimedia,
political, corporate video, public service, best idea
never produced, and self-promotion. Entries in 13
creative categories are blindly judged against a
stringent set of standards, emphasizing innovative and
creative concepts, strong executions, and the ability to
communicate and persuade.
FOR IMMEDIATE RELEASE
The Burbank Group, LLC. Takes
International Creative Award
2006 Summit Creative Awards
April 24, 2006—Rockville, Maryland. The Burbank
Group, LLC. (www.burbankgroup.net) was awarded a Bronze
statue for Industry Self Promotion in the 2006 Summit
Creative Awards® for its creative work for TMC Publishing.
This Summit Award was given to The Burbank Group in
its first submission ever.
“It is thrilling to be acknowledged as an Industry
Specialist in the area of Advertising. It shows that
helping companies build and develop their brand name
recognition is more than just a job—it is truly
an art form,” said Karen M. Greenwald, President
of The Burbank Group.
The Burbank Group’s winning entry was an article
from a marketing column that Greenwald has previously
hosted and named, “Off to Market” for TMC
Publishing. The piece entitled, “In a Word,”
highlights the process of how to build a quality brand.
Greenwald’s instrumental role in branding the
launch of Prosodie Interactive, the North American subsidiary
of French telecom giant Prosodie SA, was the overarching
example discussed in the article.
“We could not be more proud of the fact that
Karen Greenwald has won the prestigious Summit Creative
Award. Karen has always been an exceptionally talented
person and this recognition is well-deserved,”
said TMC President and Group Editor-in-Chief Rich Tehrani,
“It is rewarding to have creative people like
Karen writing for TMCnet. Such high-quality writers
are a testament to the editorial quality TMCnet and
all TMC products are so proud to bring to the world,”
remarked Tehrani.
The Summit Creative Awards recognizes and celebrates
the creative accomplishments of small and medium sized
advertising agencies and other creative groups with
annual billings of $25 million or less. Over the last
decade, the competition has established itself as the
premier arbiter of creative excellence for firms of
this size.
According to Jocelyn Luciano, Executive Director for
the Summit Awards, “Winning a Summit Creative
Award is a significant accomplishment. The combination
of our excellent judges and the tough judging criteria
ensures that only deserving entries receive Summit recognition.”
The 2006 competition drew entries representing twenty-six
countries from five continents. Winners were selected
in categories that include advertising, emerging media,
marketing materials, direct marketing, multimedia, political,
corporate video, public service, best idea never produced,
and self-promotion. Entries in 13 creative categories
are blindly judged against a stringent set of standards,
emphasizing innovative and creative concepts, strong
executions, and the ability to communicate and persuade.
ABOUT THE BURBANK GROUP, LLC.
Located in Rockville, MD, a D.C. suburb, The Burbank
Group is a premier boutique branding shop. We work with
domestic and international clients, offering fresh and
imaginative services to define, strategize, and deliver
your message. From award-winning creative content, brochures,
website creation, media work, and logo design to marketing
counsel, unique collateral, and sophisticated flash
movie creation and production, our persuasive, inventive
solutions focus on your ultimate goals. From the technology
sector to the hospitality industry and everything in
between, The Burbank Group helps clients get the attention
they deserve.
For more information, visit:
www.burbankgroup.net
ABOUT THE CREATIVE SUMMIT AWARDS
The Summit Creative Awards recognizes worldwide the
work of advertising, interactive, video production,
graphic design and public relations companies with annual
billings under $25 million. Entries in 13 creative categories,
including: advertising, emerging media, marketing materials,
direct marketing, multimedia, political, corporate video,
public service, best idea never produced and self-promotion,
are judged against a stringent set of standards by an
international body of judges. This year’s entrant
companies came from five continents and twenty-six countries.
For more information, visit:
www.summitcreative.com
ABOUT TMC PUBLISHING
Technology Marketing Corporation was founded in 1972
as a publishing company adhering to the highest standard
of ethics and professional journalism. Now known as
TMC®, the company is one of the world's foremost
publishers of magazines and websites covering communications
technology, including VoIP, CRM, and contact centers.
For more information, visit:
www.tmcnet.com
ABOUT THE KAIZEN STRATEGY GROUP
For more information, contact The Burbank Group, LLC.
ABOUT HIRSCH PEDIATRICS
Headed by Dr. Steven F. Hirsch, Hirsch Pediatrics is
located in Rockville, Maryland.
For more information, visit:
www.hirschpediatrics.com
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