Public Relations

Public Relations

Attracting customers, cultivating lasting ties with the media, building on your reputation and letting it work for you are crucial to winning over new business. From media interviews, poignant articles, and white papers to timely press releases and superior collateral, The Burbank Group focuses your client pitch and prepares you for the limelight.

• White Papers
• Press Releases
• Bylined Articles
• Strategic Article Placement
• Speech Writing

Media Relations

• Message Development and Media Training
• Media Kit Creation
• Media Relationship Building
• Media Interviews
• Analyst Interviews
• Media and Analyst Tours
• Media Driven Articles

Tradeshows

• Tradeshow Appearance Preparation
• Tradeshow Media Attention
• Tradeshow Speaking Opportunities
• Tradeshow Presentations
• Flash Movies

Corporate Brand Identity

A company's unique flavor is their best calling card. It should be relied on to amplify the business message. What is your ideal costumer profile? How will your service or product change lives? Central to the process of influencing customer behavior is the seamless integration of your branding. Essentially, everything put into the public arena should reflect your identity and message.

The effectiveness of your marketing strategy can be increased at any phase of the corporate lifecycle by making your brand identity meaningful to potential customers. Take it to a new level and watch the response. The Burbank Group designs a plan for helping to hasten your enterprise's journey to its most sought after destination.

Corporate Brand Identity

• Logo Design
• Tagline Creation
• Individualized Style Guide
• Marketing Collateral
  • Brochures
    • Bi-fold
    • Tri-fold
    • Multi-page
    • Hardbound Book
  • Spec Sheets
  • Articles
  • Mailings
• Flash Movies
• Website Content and Design
• Creative Content

Marketing Strategy

A reputation for excellence is also paramount to building and maintaining a loyal client base. Customer relationships commence with their first impression of you. Understanding how to best reach clients is often challenging and piquing the interest of potential clients can be even more rigorous. The Burbank Group generates creative print, broadcast, and online solutions that help companies grow lasting bonds.

• Marketing Collateral
  • Brochures
  • Spec Sheets
  • Articles
  • Mailings
  • Other Printed Materials
• Flash Movies

Advertising

We place a premium on designing fresh, imaginative, and savvy print and online advertising solutions. When you want all eyes looking your way, a well placed, message-driven ad is a great approach for drawing attention to a product roll-out, website launch, or corporate milestone.

Advertising

• Strategic Design
• Message Oriented Content
• Strategic Placement

Creative Content

Words are incredible tools for evoking emotion, interest, and inspiration.
Successful creative writing demands attention to detail, distinction, and the subtleties of its audience. As innovative specialists writing powerful, brand-oriented content, trust us to create copy that attracts your customers and enhances your client out-reach efforts. No matter what field you are in, never underrate the power of quality writing.

Freelance Writing

Please email kgreenwald@burbankgroup.net for samples, references, and more information.